Friday 21 December 2012

How To Improve Mobile App Rating?


It is commonly held belief that mobile app developers want to get more and better ratings for their apps. App rating refers to an evaluation or classification of the mobile apps based on a comparative assessment of their quality, standard or performance. An app with good ratings and reviews indicate high users' acceptance, and this will lead to more success for your app. As there are lots of developers understand this theory and are experimenting with ways to get ratings, it is fundamental for developers to learn the way in which they can improve their app rating as well as utilize the ratings or reviews.

Get Feedback Directly Coming to You and Not App Store

A good app by passionate developers deserves recognition. As compared to unsatisfied users, satisfied user are less likely to provide good reviews of your app. Although great app will also get negative feedback, it is another way for developers to learn and improve from it. 

Good feedback will lead your app to success, but bad feedback will cause failure. As an app developers, you should ensure that all good reviews will publish on app store and bad reviews will be directed to you. With less negative feedback available on the app store, the overall review of your apps will be better, and the ranking will also improve. 

Below is an app that did a good job at keeping negative feedback out of the app store  via direct line of communication:


They created two buttons, “Send Love” where it takes users to app store to publish a good review and “Send Feedback” where the bad review will be emailed directly to the developer. In result, they have good rating in app store. 


The app world is increasingly competitive, the only strategy to stand out from the crowd is to build a customer base that loves your apps. A review reminder could be effective in improving app rating. For example, Appirator is a class that you can drop into any iPhone app that will remind users to review and rate your app on App Store. Achieving a great ranking is not easy, but by putting in some effort developers should be able to maximize the rating and improve the ranking.

mobile9's tips for good rating:
  • Create good app that meet users’ demand.
  • Create a direct link of communication for bad reviews.
  • Quickly respond and fix customers’ problems.
  • Set up a review reminder for users to rate your app. 



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